Individualisierung und mobile Dienste am Beispiel der Medienbranche Ansätze zum Schaffen von Kundenmehrwert

Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...

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Detaylı Bibliyografya
Yazar:	Kaspar, Christian Markus (auth)
Materyal Türü:	Elektronik Kitap Bölümü
Baskı/Yayın Bilgisi:	Universitätsverlag Göttingen 2006
Konular:	Economics, finance, business & management Media, information & communication industries Internet & WWW industries media economy internet
Online Erişim:	DOAB: download the publication DOAB: description of the publication
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Individualisierung und mobile Dienste am Beispiel der Medienbranche - Ansätze zum Schaffen von Kundenmehrwert Yazar: Kaspar, Christian Markus

Baskı/Yayın Bilgisi 2006

OAPEN Library: download the publication
OAPEN Library: description of the publication

Elektronik Kitap Bölümü

Individualisierung und mobile Dienste am Beispiel der Medienbranche Ansätze zum Schaffen von Kundenmehrwert Yazar: Kaspar, Christian Markus