Changing Market Relationships in the Internet Age

• मुख्य लेखक: Jean-Jacques Lambin (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: Presses universitaires de Louvain 2008
• विषय: marketing; économie de marché; marché; globalisation économique; Internet
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected...