Changing Market Relationships in the Internet Age

• Главный автор: Jean-Jacques Lambin (auth)
• Формат: Электронный ресурс Глава книги
• Язык: английский
• Опубликовано: Presses universitaires de Louvain 2008
• Предметы: marketing; économie de marché; marché; globalisation économique; Internet
• Online-ссылка: DOAB: download the publication; DOAB: description of the publication

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected...