Changing Market Relationships in the Internet Age

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected...

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Bibliographic Details
Main Author: Jean-Jacques Lambin (auth)
Format: Electronic Book Chapter
Language:English
Published: Presses universitaires de Louvain 2008
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Summary:This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang...
ISBN:9782875581839
9782874631191
Access:Open Access