Changing Market Relationships in the Internet Age
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected...
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| Format: | Electronic Book Chapter |
| Language: | English |
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Presses universitaires de Louvain
2008
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| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Summary: | This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang... |
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| ISBN: | 9782875581839 9782874631191 |
| Access: | Open Access |