Contextual Brand Valuation From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

• मुख्य लेखक: Riemann, Eva (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• प्रकाशित: Nomos Verlagsgesellschaft mbH & Co. KG 2012
• श्रृंखला: Munich Intellectual Property Law Center - MIPLC
• विषय: Markenrecht; Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht; Gewerblicher Rechtsschutz
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...