Contextual Brand Valuation From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

• Yazar: Riemann, Eva (auth)
• Materyal Türü: Elektronik Kitap Bölümü
• Baskı/Yayın Bilgisi: Nomos Verlagsgesellschaft mbH & Co. KG 2012
• Seri Bilgileri: Munich Intellectual Property Law Center - MIPLC
• Konular: Markenrecht; Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht; Gewerblicher Rechtsschutz
• Online Erişim: DOAB: download the publication; DOAB: description of the publication

Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...