Contextual Brand Valuation From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation
Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...
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| Format: | Electronic Book Chapter |
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Nomos Verlagsgesellschaft mbH & Co. KG
2012
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| Series: | Munich Intellectual Property Law Center - MIPLC
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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