Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

• Main Author: Habryn, Francois (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: KIT Scientific Publishing 2012
• Subjects: Services; Social Networks; Business Analytics; Customer Intimacy; Strategy
• Online Access: DOAB: download the publication; DOAB: description of the publication

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI...