Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI...
Saved in:
Main Author: | Habryn, Francois (auth) |
---|---|
Format: | Electronic Book Chapter |
Language: | English |
Published: |
KIT Scientific Publishing
2012
|
Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Bordering intimacy Postcolonial governance and the policing of family
by: Turner, Joe
Published: (2020) -
Bordering intimacy Postcolonial governance and the policing of family
by: Turner, Joe
Published: (2020) -
Customer Relationship Management and IT
Published: (2020) -
PENGARUH PROGRAM CUSTOMER RELATIONSHIP MANAGEMENTTERHADAP CUSTOMER DEPENDENCY
by: Sallam Graesita, Gemma
Published: (2014) -
Advances in Customer Relationship Management
Published: (2012)