Customer Loyalty and Brand Management

Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use dif...

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Auteur principal: Rubio, Natalia (auth)
Autres auteurs: Yagüe Guillén, María Jesús (auth)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: MDPI - Multidisciplinary Digital Publishing Institute 2019
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