From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Monica Gomez-Suarez (auth)
Awduron Eraill: Maria Pilar Martinez-Ruiz (auth), Ana Isabel Jimenez-Zarco (auth), Alicia Izquierdo-Yusta (auth)
Fformat: Electronig Pennod Llyfr
Iaith:Saesneg
Cyhoeddwyd: Frontiers Media SA 2018
Cyfres:Frontiers Research Topics
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DOAB: description of the publication
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DOAB: download the publication
DOAB: description of the publication

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