From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...
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Fformat: | Electronig Pennod Llyfr |
Iaith: | Saesneg |
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Frontiers Media SA
2018
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Cyfres: | Frontiers Research Topics
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Mynediad Ar-lein: | DOAB: download the publication DOAB: description of the publication |
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Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Rhyngrwyd
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
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A1234.567 |
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Copi 1 | Ar gael |