From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

• Main Author: Monica Gomez-Suarez (auth)
• Other Authors: Maria Pilar Martinez-Ruiz (auth), Ana Isabel Jimenez-Zarco (auth), Alicia Izquierdo-Yusta (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Frontiers Media SA 2018
• Series: Frontiers Research Topics
• Subjects: Psychology; consumer emotional journey; Consumer behavior; marketing 3.0; co-creation; consumer 3.0; marketing 4.0; mobile; online; consumer experience
• Online Access: DOAB: download the publication; DOAB: description of the publication

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...