Geschlechtsdiskriminierende Wirtschaftswerbung Zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG

• Autor principal: Völzmann, Berit (auth)
• Formato: Recurso Electrónico Capítulo de Livro
• Publicado em: Nomos Verlagsgesellschaft mbH & Co. KG 2015
• Colecção: Schriften zur Gleichstellung
• Assuntos: Allgemeine Grundlagen des Rechts; Rechtsmethodik; Methodenlehre
• Acesso em linha: DOAB: download the publication; DOAB: description of the publication

Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the...