Geschlechtsdiskriminierende Wirtschaftswerbung Zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG
Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the...
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| Format: | Electronic Book Chapter |
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Nomos Verlagsgesellschaft mbH & Co. KG
2015
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| Series: | Schriften zur Gleichstellung
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Summary: | Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG. |
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| Physical Description: | 1 electronic resource (328 p.) |
| ISBN: | /dx.doi.org/10.5771/9783845282251 9783845282251 |
| Access: | Open Access |