How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union

Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at...

詳細記述

保存先:
書誌詳細
第一著者: Gianluca Stefani (auth)
その他の著者: Donato Romano (auth)
フォーマット: 電子媒体 図書の章
言語:言語的内容なし
出版事項: Firenze University Press 2006
シリーズ:Proceedings e report
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