How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union

• Autor principal: Gianluca Stefani (auth)
• Outros Autores: Donato Romano (auth)
• Formato: Recurso Electrónico Capítulo de Livro
• Idioma: sem conteúdo linguístico
• Publicado em: Firenze University Press 2006
• Colecção: Proceedings e report
• Assuntos: Food manufacturing & related industries; Sociologia; Economia; Unione europea; Alimentazione; Atti di convegno
• Acesso em linha: DOAB: download the publication; DOAB: description of the publication

Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at...