How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union

• Main Author: Gianluca Stefani (auth)
• Other Authors: Donato Romano (auth)
• Format: Electronic Book Chapter
• Language: No linguistic content
• Published: Firenze University Press 2006
• Series: Proceedings e report
• Subjects: Food manufacturing & related industries; Sociologia; Economia; Unione europea; Alimentazione; Atti di convegno
• Online Access: DOAB: download the publication; DOAB: description of the publication

Summary

Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examiConsumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.ning the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.

Physical Description

1 electronic resource (154 p.)

ISBN

978-88-6453-109-0
9788864531090

Access

Open Access