How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union

• मुख्य लेखक: Gianluca Stefani (auth)
• अन्य लेखक: Donato Romano (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: कोई लिंग्विस्ट सामग्री नहीं
• प्रकाशित: Firenze University Press 2006
• श्रृंखला: Proceedings e report
• विषय: Food manufacturing & related industries; Sociologia; Economia; Unione europea; Alimentazione; Atti di convegno
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at...