I Don't Even Recognize You Anymore The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

• Egile nagusia: Niedersüß, Carl Dominik J. (auth)
• Formatua: Baliabide elektronikoa Liburu kapitulua
• Hizkuntza: ingelesa
• Argitaratua: Nomos Verlagsgesellschaft mbH & Co. KG 2015
• Saila: Munich Intellectual Property Law Center - MIPLC
• Gaiak: Unterhaltungs- und Medienrecht; Marke; Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht; Herstellernamen; Medienrecht; Herkunftszeichen
• Sarrera elektronikoa: DOAB: download the publication; DOAB: description of the publication

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.