I Don't Even Recognize You Anymore The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

• Yazar: Niedersüß, Carl Dominik J. (auth)
• Materyal Türü: Elektronik Kitap Bölümü
• Dil: İngilizce
• Baskı/Yayın Bilgisi: Nomos Verlagsgesellschaft mbH & Co. KG 2015
• Seri Bilgileri: Munich Intellectual Property Law Center - MIPLC
• Konular: Unterhaltungs- und Medienrecht; Marke; Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht; Herstellernamen; Medienrecht; Herkunftszeichen
• Online Erişim: DOAB: download the publication; DOAB: description of the publication

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.