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I Don't Even Recognize You Anymore The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

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Détails bibliographiques
Auteur principal: Niedersüß, Carl Dominik J. (auth)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: Nomos Verlagsgesellschaft mbH & Co. KG 2015
Collection:Munich Intellectual Property Law Center - MIPLC
Sujets:
Unterhaltungs- und Medienrecht
Marke
Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
Herstellernamen
Medienrecht
Herkunftszeichen
Accès en ligne:DOAB: download the publication
DOAB: description of the publication
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Description
Résumé:Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
ISBN:/dx.doi.org/10.5771/9783845257143
9783845257143
Accès:Open Access

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