I Don't Even Recognize You Anymore The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
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| Autor principal: | |
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Nomos Verlagsgesellschaft mbH & Co. KG
2015
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| Colecção: | Munich Intellectual Property Law Center - MIPLC
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| Assuntos: | |
| Acesso em linha: | DOAB: download the publication DOAB: description of the publication |
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| Resumo: | Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. |
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| ISBN: | /dx.doi.org/10.5771/9783845257143 9783845257143 |
| Acesso: | Open Access |