Der Kapitalismus entdeckt das Volk. Wie die deutschen Großbanken in den 1950er und 1960er Jahren zu ihrer privaten Kundschaft kamen

• Glavni autor: Gonser, Simon (auth)
• Format: Elektronički Poglavlje knjige
• Izdano: De Gruyter 2014
• Serija: Schriftenreihe der Vierteljahrshefte für Zeitgeschichte
• Teme: Bank history economic history Dresdner Bank Commerzbank Deutsche Bank
• Online pristup: DOAB: download the publication; DOAB: description of the publication

For a long time, big banks had little interest in having workers or employees as their customers. Only in the aftermath of the German Economic Miracle did Deutsche Bank, Dresdner Bank, and Commerzbank begin wooing the common people and their savings with new financial products. But were the big bank...