Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...

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Auteur principal: Jaana Simola (auth)
Autres auteurs: Jarmo Kuisma (auth), Jukka Hyona (auth)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: Frontiers Media SA 2015
Collection:Frontiers Research Topics
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