Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...
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Autres auteurs: | , |
Format: | Électronique Chapitre de livre |
Langue: | anglais |
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Frontiers Media SA
2015
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Collection: | Frontiers Research Topics
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Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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