Special issue: Customer empowerment

• Auteur principal: Geyer-Schulz, AndreasMeyer-Waarden, Lars (auth)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: KIT Scientific Publishing 2014
• Collection: Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing
• Sujets: empowerment; Co-creationConsumer; enablement; co-creation; Enablement; Sharing; Konsument; sharing; Empowerment
• Accès en ligne: DOAB: download the publication; DOAB: description of the publication

The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fie...