Special issue: Customer empowerment

Special issue: Customer empowerment

The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fie...

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Bibliographic Details
Main Author: Geyer-Schulz, AndreasMeyer-Waarden, Lars (auth)
Format: Electronic Book Chapter
Language:English
Published: KIT Scientific Publishing 2014
Series:Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing
Subjects:
empowerment
Co-creationConsumer
enablement
co-creation
Enablement
Sharing
Konsument
sharing
Empowerment
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Summary:The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.
Physical Description:1 electronic resource (170 p. p.)
ISBN:KSP/1000038784
9783731501787
Access:Open Access

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