Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Pasquier, Martial (auth)
Awduron Eraill:	Villeneuve, Jean-Patrick (auth)
Fformat:	Electronig Pennod Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	2018
Cyfres:	Routledge Masters in Public Management
Pynciau:	Business & management Business communication & presentation Sales & marketing Public relations Non-profitmaking organizations Political economy Public administration Central government policies communication ethics communication models communication strategies communication theory co-branding crisis communication Jean-Patrick Villeneuve marketing instruments non-profit management public administration public communication public management public marketing public sector marketing public-private partnerships social marketing
Mynediad Ar-lein:	DOAB: download the publication DOAB: description of the publication
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Marketing Management and Communications in the Public Sector

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