Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

Full description

Saved in:
Bibliographic Details
Main Author: Pasquier, Martial (auth)
Other Authors: Villeneuve, Jean-Patrick (auth)
Format: Electronic Book Chapter
Language:English
Published: 2018
Series:Routledge Masters in Public Management
Subjects:
Online Access:DOAB: download the publication
DOAB: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!