Íomhá chlúdaigh

Marketing Management and Communications in the Public Sector

Taispeáin leaganacha eile (1)

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Pasquier, Martial (auth)
Rannpháirtithe: Villeneuve, Jean-Patrick (auth)
Formáid: Leictreonach Caibidil leabhair
Teanga:Béarla
Foilsithe / Cruthaithe: 2018
Sraith:Routledge Masters in Public Management
Ábhair:
Business & management
Business communication & presentation
Sales & marketing
Public relations
Non-profitmaking organizations
Political economy
Public administration
Central government policies
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Rochtain ar líne:DOAB: download the publication
DOAB: description of the publication
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Ar líne

DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

Sonraí sealbhúcháin ó 3rd Floor Main Library
Gairmuimhir: A1234.567
Cóip 1 Ar fáil

Míreanna comhchosúla