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Marketing Management and Communications in the Public Sector

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Pasquier, Martial (auth)
Muut tekijät: Villeneuve, Jean-Patrick (auth)
Aineistotyyppi: Elektroninen Kirjan osa
Kieli:englanti
Julkaistu: 2018
Sarja:Routledge Masters in Public Management
Aiheet:
Business & management
Business communication & presentation
Sales & marketing
Public relations
Non-profitmaking organizations
Political economy
Public administration
Central government policies
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Linkit:DOAB: download the publication
DOAB: description of the publication
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Internet

DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

Saatavuus: 3rd Floor Main Library
Hyllypaikka: A1234.567
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