Advances in Customer Relationship Management

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...

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Bibliografiset tiedot
Muut tekijät: Catalan-Matamoros, Daniel (Toimittaja)
Aineistotyyppi: Elektroninen Kirjan osa
Kieli:englanti
Julkaistu: IntechOpen 2012
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DOAB: description of the publication
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