Advances in Customer Relationship Management
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...
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Outros Autores: | Catalan-Matamoros, Daniel (Editor) |
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Formato: | Recurso Electrónico Capítulo de Livro |
Idioma: | inglês |
Publicado em: |
IntechOpen
2012
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Assuntos: | |
Acesso em linha: | DOAB: download the publication DOAB: description of the publication |
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