Strategies for Tourism Industry Micro and Macro Perspectives

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertak...

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Bibliographic Details
Other Authors: Kasimoglu, Murat (Editor), Aydin, Handan (Editor)
Format: Electronic Book Chapter
Language:English
Published: IntechOpen 2012
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Online Access:DOAB: download the publication
DOAB: description of the publication
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520 |a Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives. 
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