Strategies for Tourism Industry Micro and Macro Perspectives

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertak...

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Bibliographic Details
Other Authors: Kasimoglu, Murat (Editor), Aydin, Handan (Editor)
Format: Electronic Book Chapter
Language:English
Published: IntechOpen 2012
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