Strategies for Tourism Industry Micro and Macro Perspectives

• Other Authors: Kasimoglu, Murat (Editor), Aydin, Handan (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: IntechOpen 2012
• Subjects: Organizational theory & behaviour
• Online Access: DOAB: download the publication; DOAB: description of the publication

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertak...