Promotion and Marketing Communications

• अन्य लेखक: Ayman, Umut (संपादक), Kemal Kaya, Anıl (संपादक)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: IntechOpen 2020
• विषय: Sales & marketing
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...