Promotion and Marketing Communications

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...

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Bibliographic Details
Other Authors: Ayman, Umut (Editor), Kemal Kaya, Anıl (Editor)
Format: Electronic Book Chapter
Language:English
Published: IntechOpen 2020
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available