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Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

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Kaydedildi:
Detaylı Bibliyografya
Diğer Yazarlar: van den Braber, Helleke (Editör), Dera, Jeroen (Editör), Joosten, Jos (Editör), Steenmeijer, Maarten (Editör)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Amsterdam University Press 2021
Konular:
Belgium
Netherlands
Modern period, c 1500 onwards
Literature: history & criticism
Sales & marketing
Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Online Erişim:DOAB: download the publication
DOAB: description of the publication
Etiketler: Etiketle
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