Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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| Other Authors: | , , , |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Amsterdam University Press
2021
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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