Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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Andre forfattere: | van den Braber, Helleke (Editor), Dera, Jeroen (Editor), Joosten, Jos (Editor), Steenmeijer, Maarten (Editor) |
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Format: | Electronisk Book Chapter |
Sprog: | engelsk |
Udgivet: |
Amsterdam University Press
2021
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Fag: | |
Online adgang: | DOAB: download the publication DOAB: description of the publication |
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