Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

Fuld beskrivelse

Saved in:
Bibliografiske detaljer
Andre forfattere: van den Braber, Helleke (Editor), Dera, Jeroen (Editor), Joosten, Jos (Editor), Steenmeijer, Maarten (Editor)
Format: Electronisk Book Chapter
Sprog:engelsk
Udgivet: Amsterdam University Press 2021
Fag:
Online adgang:DOAB: download the publication
DOAB: description of the publication
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker