Cover Image

Social Selling im B2B Grundlagen, Tools, State of the Art

Show other versions (2)

Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocay, Content Marketing, Influencer Marketing sowie Social Listening...

Full description

Saved in:
Bibliographic Details
Main Author: Römmelt, Benedikt (auth)
Format: Electronic Book Chapter
Published: Springer Nature 2021
Series:essentials
Subjects:
Business & management
Business and Management, general
Sales and Distribution
Marketing
Social Media Marketing
Digitales Marketing
One-to-one-Marketing
Personal Selling
B2B-Marketing
Open Access
Business & Management
Online Access:DOAB: download the publication
DOAB: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available

Similar Items