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Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

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This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several pa...

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Détails bibliographiques
Auteur principal: Jeannet, Jean-Pierre (auth)
Autres auteurs: Volery, Thierry (auth), Bergmann, Heiko (auth), Amstutz, Cornelia (auth)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: Springer Nature 2021
Sujets:
Business strategy
Small businesses & self-employed
Business & management
Business Strategy/Leadership
Family Business
International Business
Management
Entrepreneurship
Open access book
Competitiveness of Swiss SMEs
Export strategies of swiss companies
SME export strategy
Swiss family enterprises
Swiss founders and entrepreneurs
B2B market leaders in Switzerland
Management field research
Stakeholder management
Innovation and intellectual property in Switzerland
Leveraging competencies
Cost competitiveness
Quality engineering
Business & Management
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