Advertising and the Transformation of Screen Cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...
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| Format: | Elektronisch Buchkapitel |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam University Press
2021
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| Schriftenreihe: | Film Culture in Transition
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| Online-Zugang: | DOAB: download the publication DOAB: description of the publication |
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