Advertising and the Transformation of Screen Cultures

Advertising and the Transformation of Screen Cultures

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...

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Bibliographic Details
Main Author: Florin, Bo (auth)
Other Authors: Vonderau, Patrick (auth), Zimmermann, Yvonne (auth)
Format: Electronic Book Chapter
Language:English
Published: Amsterdam University Press 2021
Series:Film Culture in Transition
Subjects:
Films, cinema
Advertising & society
screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies
Online Access:DOAB: download the publication
DOAB: description of the publication
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