Advertising and the Transformation of Screen Cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...

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Главный автор:	Florin, Bo (auth)
Другие авторы:	Vonderau, Patrick (auth), Zimmermann, Yvonne (auth)
Формат:	Электронный ресурс Глава книги
Язык:	английский
Опубликовано:	Amsterdam University Press 2021
Серии:	Film Culture in Transition
Предметы:	Films, cinema Advertising & society screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies
Online-ссылка:	DOAB: download the publication DOAB: description of the publication
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Advertising and the Transformation of Screen Cultures по Florin, Bo

Опубликовано 2021

OAPEN Library: download the publication
OAPEN Library: description of the publication

Электронный ресурс Глава книги

Advertising and the Transformation of Screen Cultures

Advertising and the Transformation of Screen Cultures по Florin, Bo

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