Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local

• Main Author: Márquez Orozco, Liliana (auth)
• Other Authors: Ricardo Vásquez Sánchez, Jorge (auth), Anahí Herrera Plascencia, Verónica (auth), Estefanía Rodríguez Guardado, Kareli (auth), Hernández Acosta, Javier (Editor), Carolina Redondo Méndez, Andrea (Editor), Ospina Martínez, Oswaldo (Editor)
• Format: Electronic Book Chapter
• Language: Spanish
• Published: Editorial Uniagustiniana 2018
• Subjects: Media, information & communication industries; Politics & government; Regional government; Development economics & emerging economies; Cultural entrepreneurship; creative economy; business model; cultural management agency
• Online Access: DOAB: download the publication; DOAB: description of the publication

This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the desi...