Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local

• Автор: Márquez Orozco, Liliana (auth)
• Інші автори: Ricardo Vásquez Sánchez, Jorge (auth), Anahí Herrera Plascencia, Verónica (auth), Estefanía Rodríguez Guardado, Kareli (auth), Hernández Acosta, Javier (Редактор), Carolina Redondo Méndez, Andrea (Редактор), Ospina Martínez, Oswaldo (Редактор)
• Формат: Електронний ресурс Частина з книги
• Мова: Іспанська
• Опубліковано: Editorial Uniagustiniana 2018
• Предмети: Media, information & communication industries; Politics & government; Regional government; Development economics & emerging economies; Cultural entrepreneurship; creative economy; business model; cultural management agency
• Онлайн доступ: DOAB: download the publication; DOAB: description of the publication

This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the desi...