Green Persuasion Advertising, Voluntarism, and America's Public Lands

• Auteur principal: Stine, Jeffrey (auth)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: Smithsonian Institution Scholarly Press 2021
• Collection: Open Monographs
• Sujets: Conservation of the environment; ad council; advertising council; public lands; ad council archives; environmental issues; nature maintenance; natural environment; human impact on environment; persuasive advertising; public lands stewardship; voluntarism; public engagement; national parks; natural resources
• Accès en ligne: DOAB: download the publication; DOAB: description of the publication

Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council's work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in Americ...