Reputation Management and Family Business
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...
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| Glavni autor: | |
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| Format: | Elektronički Poglavlje knjige |
| Jezik: | engleski |
| Izdano: |
Taylor & Francis
2022
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| Serija: | Routledge Studies in Management, Organizations and Society
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| Teme: | |
| Online pristup: | DOAB: download the publication DOAB: description of the publication |
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Internet
DOAB: download the publicationDOAB: description of the publication
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| Primjerak 1 | Dostupno |