Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen

Show other versions (2)

In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert für User) einnehmen. Anhand einer experimentellen Umf...

Shranjeno v:

Bibliografske podrobnosti
Glavni avtor:	Albisser, Matthias (auth)
Format:	Elektronski Book Chapter
Izdano:	Springer Nature 2022
Teme:	Media studies Branding Brand Content Content Marketing Brand Image Markenimage Digitale Markenkommunikation Open Access
Online dostop:	DOAB: download the publication DOAB: description of the publication
Oznake:	Označite Brez oznak, prvi označite!

Podobne knjige/članki

Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
od: Albisser, Matthias
Izdano: (2022)

Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen /
od: Albisser, Matthias
Izdano: (2022)

Place branding practice and scholarship: where we are and whither we may be going
od: Govers, Robert
Izdano: (2021)

Academic Brands
Izdano: (2022)

National Brands and Global Markets An Historical Perspective
Izdano: (2023)

National Brands and Global Markets An Historical Perspective
Izdano: (2023)

Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
Izdano: (2023)

Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
Izdano: (2023)

Customer Loyalty and Brand Management
od: Rubio, Natalia
Izdano: (2019)

Sustainable Marketing, Branding and CSR in the Digital Economy
Izdano: (2023)

Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
Izdano: (2021)

Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
Izdano: (2021)

Chapter 7 Made in France and Made in Paris Luxury branding in the longue durée
od: Pouillard, Veronique
Izdano: (2023)

Chapter 7 Made in France and Made in Paris Luxury branding in the longue durée
od: Pouillard, Veronique
Izdano: (2023)

Sin perder de vista. Reflexiones teóricas sobre comunicación visual, color y marca
od: Edwin Andrés Sepúlveda Cardona
Izdano: (2017)

Von Historikern, Politikern, Turnern und anderen. Schlaglichter auf die Geschichte des oestlichen Europa Festschrift fuer Detlef Brandes zum 75. Geburtstag
Izdano: (2016)

Von Historikern, Politikern, Turnern und anderen. Schlaglichter auf die Geschichte des oestlichen Europa Festschrift fuer Detlef Brandes zum 75. Geburtstag
Izdano: (2016)

Estrategias de publicidad social. Coyunturas sociales como oportunidad de mejoramiento de valor responsable
od: John Fredy Cano Gutiérrez
Izdano: (2019)

Chapter Convincing fashion consumers to go green A brand communication problem?
od: Morais, Ricardo
Izdano: (2023)

Sartorial Fandom Fashion, Beauty Culture, and Identity
Izdano: (2023)

Sartorial Fandom Fashion, Beauty Culture, and Identity
Izdano: (2023)

Markeninszenierung in Japan Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«
od: Rühle, Christiane
Izdano: (2020)

Markeninszenierung in Japan Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«
od: Rühle, Christiane
Izdano: (2020)

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China
od: Tian, Kelly
Izdano: (2010)

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China
od: Tian, Kelly
Izdano: (2010)

Application of Neural Technology to Neuro-Management and Neuro-Marketing
Izdano: (2020)

Narrative Praktiken von Unternehmen Imagefördernde Selbstdarstellungen im Internet
od: Ackermann, Ulrike
Izdano: (2022)

Narrative Praktiken von Unternehmen Imagefördernde Selbstdarstellungen im Internet
od: Ackermann, Ulrike
Izdano: (2022)

Online marketingová komunikace cílící na děti školního věku
od: Burešová, Jitka
Izdano: (2023)

Sustainable Future: Trends, Strategies and Development Proceedings of the 3rd Conference on Managing Digital Industry, Technology and Entrepreneurship, (CoMDITE 2022), Bandung, Indonesia, 24 May 2022
Izdano: (2023)

Sustainable Future: Trends, Strategies and Development Proceedings of the 3rd Conference on Managing Digital Industry, Technology and Entrepreneurship, (CoMDITE 2022), Bandung, Indonesia, 24 May 2022
Izdano: (2023)

Managing Meaning in Ukraine Information, Communication, and Narration since the Euromaidan Revolution
od: Bolin, Göran
Izdano: (2023)

Global wine markets, 1860 to 2016 a statistical compendium
od: Anderson, Kym
Izdano: (2017)

Global wine markets, 1860 to 2016 a statistical compendium
od: Anderson, Kym
Izdano: (2017)

Global Wine Markets, 1961 to 2009: A statistical compendium
od: Anderson, Kym
Izdano: (2011)

Global Wine Markets, 1961 to 2009: A statistical compendium
od: Anderson, Kym
Izdano: (2011)

The Modern Fairy Tale Nation Branding, National Identity and the Eurovision Song Contest in Estonia
od: Jordan, Paul
Izdano: (2014)

The Modern Fairy Tale Nation Branding, National Identity and the Eurovision Song Contest in Estonia
od: Jordan, Paul
Izdano: (2014)

Cross-Border Dissemination of Online Content Current and Possible Future Regulation of the Online Environment with a Focus on the EU E-Commerce Directive
od: Ullrich, Carsten
Izdano: (2020)

Persoenlichkeitsorientiertes Markenmanagement Eine empirische Untersuchung zur Messung, Wahrnehmung und Wirkung der Markenpersoenlichkeit
od: Hieronimus, Fabian
Izdano: (2018)