Strategic Communication in Context: Theoretical Debates and Applied Research

• Andere auteurs: Balonas, Sara (Redacteur), Ruão, Teresa (Redacteur), Carrillo, María-Victoria (Redacteur)
• Formaat: Elektronisch Hoofdstuk
• Taal: Engels
• Gepubliceerd in: Braga UMinho Editora 2021
• Onderwerpen: Society & social sciences; communication sciences; strategic communication; organizational communication; communication strategies; applied communication
• Online toegang: DOAB: download the publication; DOAB: description of the publication

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...