Strategic Communication in Context: Theoretical Debates and Applied Research

• Diğer Yazarlar: Balonas, Sara (Editör), Ruão, Teresa (Editör), Carrillo, María-Victoria (Editör)
• Materyal Türü: Elektronik Kitap Bölümü
• Dil: İngilizce
• Baskı/Yayın Bilgisi: Braga UMinho Editora 2021
• Konular: Society & social sciences; communication sciences; strategic communication; organizational communication; communication strategies; applied communication
• Online Erişim: DOAB: download the publication; DOAB: description of the publication

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...