Strategic Communication in Context: Theoretical Debates and Applied Research

• Other Authors: Balonas, Sara (Editor), Ruão, Teresa (Editor), Carrillo, María-Victoria (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: Braga UMinho Editora 2021
• Subjects: Society & social sciences; communication sciences; strategic communication; organizational communication; communication strategies; applied communication
• Online Access: DOAB: download the publication; DOAB: description of the publication

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...