Strategic Communication in Context: Theoretical Debates and Applied Research
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...
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Formatua: | Baliabide elektronikoa Liburu kapitulua |
Hizkuntza: | ingelesa |
Argitaratua: |
Braga
UMinho Editora
2021
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Sarrera elektronikoa: | DOAB: download the publication DOAB: description of the publication |
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