Strategic Communication in Context: Theoretical Debates and Applied Research

• Beste egile batzuk: Balonas, Sara (Argitaratzailea), Ruão, Teresa (Argitaratzailea), Carrillo, María-Victoria (Argitaratzailea)
• Formatua: Baliabide elektronikoa Liburu kapitulua
• Hizkuntza: ingelesa
• Argitaratua: Braga UMinho Editora 2021
• Gaiak: Society & social sciences; communication sciences; strategic communication; organizational communication; communication strategies; applied communication
• Sarrera elektronikoa: DOAB: download the publication; DOAB: description of the publication

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...