Intellectual Property Strategy

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can...

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Bibliographic Details
Main Author: Palfrey, John (auth)
Format: Electronic Book Chapter
Language:English
Published: Cambridge The MIT Press 2011
Series:MIT Press Essential Knowledge series
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3rd Floor Main Library

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Call Number: A1234.567
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