Intellectual Property Strategy

• Auteur principal: Palfrey, John (auth)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: Cambridge The MIT Press 2011
• Collection: MIT Press Essential Knowledge series
• Sujets: Designs law; Business & management; Intellectual property law; Company, commercial and competition law: general
• Accès en ligne: DOAB: download the publication; DOAB: description of the publication

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can...