Intellectual Property Strategy
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Cambridge
The MIT Press
2011
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| Series: | MIT Press Essential Knowledge series
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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