Consumer Psychology A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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| Formato: | Electrónico Capítulo de libro |
| Lenguaje: | inglés |
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Verlag Barbara Budrich
2016
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| Acceso en línea: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
Consumer Psychology A Study Guide to Qualitative Research Methods
Publicado 2016
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electrónico
Capítulo de libro