Consumer Psychology A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Eará dahkkit: | , |
| Materiálatiipa: | Elektrovnnalaš Girjji oassi |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Verlag Barbara Budrich
2016
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| Fáttát: | |
| Liŋkkat: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
Consumer Psychology A Study Guide to Qualitative Research Methods
Almmustuhtton 2016
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elektrovnnalaš
Girjji oassi