Metody kauzální analýzy pro měření efektivity podpory prodeje

Title in English: Methods of causal analysis for measuring the sales support efficiency. In recent years, company costs associated with sales promotion activities have continued to rise in developed economies, and yet many studies show that such sales promotion activities are very often unprofitable, a...

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Detaylı Bibliyografya
Yazar: Králová, Maria (auth)
Materyal Türü: Elektronik Kitap Bölümü
Baskı/Yayın Bilgisi: Masaryk University Press 2021
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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