Metody kauzální analýzy pro měření efektivity podpory prodeje

• मुख्य लेखक: Králová, Maria (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• प्रकाशित: Masaryk University Press 2021
• विषय: Sales & marketing; causal analysis; propensity scores; sales promotion; baseline sales
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

Title in English: Methods of causal analysis for measuring the sales support efficiency. In recent years, company costs associated with sales promotion activities have continued to rise in developed economies, and yet many studies show that such sales promotion activities are very often unprofitable, a...