Metody kauzální analýzy pro měření efektivity podpory prodeje
Title in English: Methods of causal analysis for measuring the sales support efficiency. In recent years, company costs associated with sales promotion activities have continued to rise in developed economies, and yet many studies show that such sales promotion activities are very often unprofitable, a...
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| Format: | Électronique Chapitre de livre |
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Masaryk University Press
2021
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| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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