Personální marketing v řízení lidských zdrojů

• প্রধান লেখক: Myslivcová, Světlana (auth)
• বিন্যাস: বৈদ্যুতিক গ্রন্থের অধ্যায়
• প্রকাশিত: Masaryk University Press 2019
• বিষয়গুলি: Personnel & human resources management; Personal marketing; management; human resources; human capital
• অনলাইন ব্যবহার করুন: DOAB: download the publication; DOAB: description of the publication

Title in English: Personal marketing in management of human resources Personnel marketing is currently taking shape as a separate industry that connects the management of human resources with marketing and places each employee into the role of a customer. The connection of these two areas creates an...